Overview:

The client had obtained leases in three mall food courts for a brand-new burger chain. He required company branding from scratch, an easily identified logo and layouts for three separate locations that stood out from the competition.

Designer notes:

• The majority of the current crop of food outlets in the malls used the yellow-red-orange colour range.
• Green was inappropriate for fried food, so a deep blue became the basis of the brand.
• The first mall would be ready for installation mere weeks after the first client meeting. Time was of the essence.