Pritchard Group

Overview:

Pritchard Group sourced land for development and, during my tenure, was responsible for projects throughout Kapiti and Horowhenua, as well as Wellington, Taupo, and Queenstown.

Duties included:
  • Brand new developments.
  • Create signage, brochures and advertisements for the sale of sections and/or house-and-land deals.
  • Photography of sites, both before and after.
  • Layout and design of resource management applications.
  • Converting CAD files to marketable visuals for sales brochures.
  • Illustration of house plans for brochures and site signage.

NOTE: One such project was a development in Kapiti, tentatively named 'WESTFIELD'. When time came to brand the subdivision, I queried the name (it was a well-known mall, and the project was in the EAST of Kapiti). Given a week to develop an alternative, I proposed WATERSTONE.

Project Scope
Type of Project:
Employment
Duration:
Two years
Deliverables:
Design, illustration, photography, branding
My Role

Graphic Designer: Employed by a property development company.

Harbourside house plans
Harbourside brochure
Strathaver Glen, Waikawa Beach, brochure
Waterstone brochure