Pritchard Group

Overview:
Pritchard Group sourced land for development and, during my tenure, was responsible for projects throughout Kapiti and Horowhenua, as well as Wellington, Taupo, and Queenstown.
Duties included:
- Brand new developments.
- Create signage, brochures and advertisements for the sale of sections and/or house-and-land deals.
- Photography of sites, both before and after.
- Layout and design of resource management applications.
- Converting CAD files to marketable visuals for sales brochures.
- Illustration of house plans for brochures and site signage.
NOTE: One such project was a development in Kapiti, tentatively named 'WESTFIELD'. When time came to brand the subdivision, I queried the name (it was a well-known mall, and the project was in the EAST of Kapiti). Given a week to develop an alternative, I proposed WATERSTONE.
Project Scope
Type of Project:
Employment
Duration:
Two years
Deliverables:
Design, illustration, photography, branding
My Role
Graphic Designer: Employed by a property development company.

Harbourside house plans

Harbourside brochure

Strathaver Glen, Waikawa Beach, brochure

Waterstone brochure